Hello, I am Nidhi Kumar!
I am UX designer currently working in a startup, I design functional and visual pleasing interfaces for mobile and web.
Work
The Evolve Dairy
I joined Evolve when we had around 500K users. My first big project was redesigning the app for the iOS audience — from improving the visual language to creating something users felt emotionally safe with.
Soon after the redesign, we got featured on PlayStore and as App of the Day on the App Store in 85+ countries. That was a crazy moment for us which eventually helped as scale to 1Mn+ users.
I got to wear many hats here — as a product designer, product manager, and even briefly handled social media and community efforts.
One of the most fulfilling parts was reading stories from people saying how Evolve helped them deal with anxiety, loneliness, and everyday struggles. These weren’t just features — they were lifelines for people who needed them.
Working on Evolve shaped not just my career, but my thinking — about impact, empathy, and what it means to truly design for people.
Blogs
How I designed my UX portfolio
My journey of creating my UX portfolio website | initial concept to final design
Mistakes I made in my UX design journey
In every journey, there are bound to be missteps and lessons learned.
3 things that helped me improve my UI designs
Everything I did when I started out and still doing, with actionable steps at the end